A View of the TOP (Twitter Official Partner)
For Twitter’s advertisers, the world has become a much simpler place. When the speed-of-thought social media platform announced on June 1 that it was consolidating its Marketing Platform Partner and...
View ArticleEarly Instagram Advertisers Already Up, Running and Seeing Success on the...
Facebook-owned site already generating results in beta tests New York —August 18, 2015— As much of the advertising world ponders how to help brands become successful on Instagram, some clients of...
View ArticleSocial Media Marketing Platform AdParlor Announces New Capabilities and...
Integration of YouTube contextual ad targeting into service sets company apart globally NEW YORK –September 16, 2015– AdParlor, one of the most respected names in social media advertising technology,...
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The New AdParlor Reinvents Social Media Marketing
As social media have evolved, AdParlor has been at the intersection of users and social networks. You might have read last week’s news announcement that we’re doing that again as we integrate TriVu...
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New Google Ad Products Make It (Even) Smarter
From Spray and Pray to One-to-One Marketing Advertising is everywhere, which is one reason why audiences are increasingly tuning out marketing messages that are not relevant to them. It’s estimated...
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Instagram Advertising Success Stories
Instagram is throwing open the doors to its advertising business today. Until now, a select group was handpicked to run ads on the Facebook-owned social network. Now, any businesses can get its message...
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Instagram Advertising Successes and Best Practices
Thousands of marketing professionals recently attended an Adweek webinar to learn about Instagram, the hottest new network for social media marketing. Advertising on the Facebook-owned platform is open...
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Instagram Advertising: You’ve Got Questions, We’ve Got Answers!
“If you have any questions that we haven’t had time to cover, just send them to us and we’ll answer them.” Famous last words, right? AdParlor hosted two Instagram-focused webinars in the past few...
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8 Ways for Brands to Stand Out During the Holiday Shopping Season
As soon as that last, coveted turkey leg disappears—and maybe even before—the holiday shopping season will kick into overdrive. Cue the 100 decibel commercials, the long lines, fights over $39 big...
View ArticleWinning Super Bowl 50 on YouTube
It was an instant Coke advertising classic. “Mean” Joe Greene, a star defensive lineman for the Pittsburgh Steelers throughout the ’70s, slowly made his way down the players’ tunnel when he encountered...
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Social Media Marketing Resolutions for 2016
Sure, go ahead and join that gym, and make a promise to spend more actual, in-person time with your friends. While you’re making resolutions for 2016, how about ramping-up your social media marketing...
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Here’s Why YouTube is the Hub of Millennial Entertainment
Picture this: the whole family huddled around the TV, enthralled by the network entertainment programming designed for the masses. That quaint snapshot is about as dated as the naugahyde sofa in the...
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Facebook as the Ultimate Research Tool
Facebook knows a lot about us. Considering that we share so much of our Likes and lives on the social network, that should come as a surprise to precisely no one. But after a decade of accumulating...
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When a Facebook Like is More than Just a Like
Did you feel it? That rumble beneath our collective feet yesterday was Facebook finally rolling out an assortment of feedback icons to enhance the tried-and-true Like. We’ve known for a while it was...
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Making the Most of March Madness
Memo to advertisers: the Big Dance is your big chance. The U.S. will be in the throes of March Madness in two weeks as the NCAA men’s basketball tournament tips off. It’s an opportunity to connect with...
View ArticleHere’s How to Run a Cross-Channel Campaign!
We don’t spend much time bragging about ourselves on this blog. It’s just not who we are—we’re just more focused on making our readers smarter. That being said, we’ve recently compiled the numbers on a...
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Brand-Safe Video Ads: Don’t Be the Next PR Disaster
Ads from the BBC and UK Charities once appeared on a jihadi recruiting video uploaded to YouTube. Beyond the PR nightmare, there’s also this: if the jihadis had a revenue share in place for their...
View ArticleThe Relentless Pursuit of Advertiser ROI
How does this sound: access to more than a billion consumers, targetable by location, age, gender, purchase history, interests, device, or even a custom audience. Plus, there’s an abundance of...
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